Listening to the Land: A New Economy Rooted in Nature

Check out this New Story Spokane podcast episode where they explore the timeless rhythms of nature and the urgent need for a new economic and social paradigm – one that prioritizes sustainability, community well-being, and a thriving planet.

Hosts Tom Robinson and Roger Hudson welcome special guest and Conservancy partner Mark Odegard of Measure Meant Consulting, whose work is redefining success beyond mere profit. Mark shares how his team is helping communities plan for climate resilience and championing a regenerative economy that values clean air, water, and people over unchecked financial gain.

Through data-driven planning and advocacy for systemic economic change, Measure Meant Consulting is working with local businesses and organizations to create sustainable solutions. By aligning with initiatives like 1% for the Planet and B Corp certification, they are proving that ethical business practices can be both successful and transformative.

As the ancient song of the Canada geese calls us back to nature, we are reminded of the interconnectedness of all things. The power to shape this new story lies in our hands, in our choices as consumers and in the businesses we support.

Join New Story Spokane in reimagining a world where economy, community, and environment exist in harmony. The time is now. Let’s embrace the call.

^pulled from episode description